Monetizing Your Brand: What Influencers Must Know

EPISODE SUMMARY:

In this episode, Richard Corey continues his discussion with two influential figures in their respective industries: Olivia Thompson, a celebrity beauty influencer and makeup artist, and Ibis Luis, a renowned cigar influencer. They dive deep into personal branding, contract negotiations, and the evolution of social media marketing.

 

KEY TIMESTAMPS:

00:00 - Show Introduction

01:46 - Discussion on personal brand value and self-belief

02:56 - Explanation of pitch decks and brand partnerships

03:37 - Non-compete clauses in influencer contracts

05:12 - Discussion on exclusivity in brand deals

06:29 - Future trends in marketing and social media

08:14 - Impact of TikTok on content consumption

10:30 - Challenges in alcohol/tobacco industry marketing

13:35 - Brand partnerships and engagement metrics

15:56 - Importance of understanding legal contracts

16:32 - Final advice from guests

 

ABOUT THE SHOW:

Enterprise Unleashed is a podcast focused on business law and innovation, hosted by Richard Corey. The show explores various aspects of business operations, legal considerations, and industry innovations through conversations with successful entrepreneurs and industry experts.